Category Archives: communications

Sponsored journalism – always dishonest and lacking in integrity?

In Sweden, and I guess elsewhere as well, there’s an ongoing discussion about sponsored journalism and that it’s dishonest to the readers. But is it? Can it even be that it is more honest?

We all know it – good journalism cost. It’s that simple, and more and more we’re getting used to “free” journalism, so it’s harder for the traditional outlets to finance their business. I put free between brackets because there is no such thing as free, sooner or later someone must pay. But I’m more discussing integrity here. Because there is a sense that sponsored journalism lacks integrity and only exist as a kind of infotainment. This time around it was a piece on the Swedish radio about one major Swedish newspaper that had started a co-operation with an auction house and thanks to that was able to offer high-quality articles on the art market. The sponsored journalists did not hide under which circumstances the articles have been produced. In other words it was clear that the content is produced in collaboration with this auction house. The radio journalists approached the subject under the assumption that sponsored journalism is dishonest and lacking integrity, and that “their” type of journalism is so much better. But “their” journalism is state sponsored through taxes, so how free is that? It is perceived so because we don’t see the direct relationship between the funds and the result, but is not only a perception? Can’t it be that sponsored content is much more honest and show higher integrity because the sender is (or at least should be) clearly identified and I as a reader know this? If I know that an article on pain management is written by pharma company producing a certain pain remedy I take that into account when I read the text. When I read a text by a journalist specialised in pharma I can’t be sure of the sources, and as a PR with a fair few years of competence in working with the press under my belt, I know for a fact that “sponsored” content i.e. successful pitch, is not unusual.

Can it be that openly sponsored journalism has higher integrity than we give it credit for? What say you?

Annonser

Cyber Insurance – the New Black?

Cyber Insurance, the New Black?

by Sara Goldberger

Cyber attacks and cyber insurance, it’s on everybody’s lips and on the surface it seems relatively simple – a breach, there are victims, data is lost, and the insurance company pays up. It doesn’t seem that different from other insurances. With all of the reports of breaches over the past few years, some very alarming in terms of their scale, everyone wants cyber insurance coverage and believes this will protect them.

But there are many misconceptions about cyber insurance. For example, a UK Government survey last year showed that 52% of CEOs believe that they have coverage, yet less than 10% actually do. So what exactly is “cyber insurance,” what does it cover, and how does it cover cross-border crime?

Cyber-insurance protects businesses and individuals from Internet-based risks. Many insurers say that risks of this nature are typically excluded from traditional commercial, general liability policies. Coverage provided by cyber insurance policies may include:

  • First-party coverage against losses such as data destruction, extortion, theft, hacking, and denial of service attacks;
  • Liability coverage indemnifying companies for losses to others caused, for example, by errors and omissions, failure to safeguard data, or defamation;
  • Other benefits including regular security-audit, post-incident public relations and investigative expenses, and criminal reward funds.

There are several considerations to keep in mind when buying cyber insurance. Costs vary widely, but to purchase a $1M policy typically costs $5K to $25K per year for a medium-sized company. However, cyber policies might not pay out if your claim is delayed. Which raises the question: what happens if your organization suffers a breach during the coverage period but do not become aware for some time? An insurer may also not cover your claim based upon employee negligence or if your organisation failed to adhere to minimum required security practices specified in the policy.

And what happens if you suffer a cyber attack? Interestingly, 81% of US companies that have bought cyber insurance have never filed a claim. The median-sized claim is $76,984, though there are a few that are much bigger. It is those outliers that push the mean average claim up to $673,767. And what expenses does the claim cover? More than half of the claims that insurers pay out on cyber policies include the expense of legal and forensic specialists. Over 40% of claims recover the cost of notification to affected individuals and the cost of providing credit monitoring services.

In the Global Economic Crime Survey 2016 Report, cybercrime climbs to the second most reported economic crime affecting 32% of organisations, while at the same time close to 60% of the surveyed organisations do not even have a cyber incident response plan in place. Many companies also report feeling a lack of support and a notion of “not knowing what to do when an attack happens.” Organisations such as IT and auditing consultancies offer some help and support, but they rarely have a corporate-wide view. That’s an area where two recently formed organisations – Cyber Rescue Alliance and the Global Cyber Alliance can make a difference.

Cyber Rescue Alliance; is a Pan-European organisation aimed at helping the approximately 12,000 European SMEs that hold sensitive data on over 5,000 individuals. The organisation delivers a Comprehensive Business Response solution that includes instant, practical crisis management guidance and tiered response capability from pre-vetted organisations. In other words, the solution offers coordinated, tangible and practical business assistance across the full spectrum of challenges that follow a breach. In the event of an attack, Cyber Rescue Alliance will provide practical help and assistance to the many smaller businesses that can’t invest in a full-time CISO or PR Consultant with those services in order to mitigate the impact of a cyber-attack. In other words, it is the across-corporate, one-stop approach that makes Cyber Rescue Alliance unique.

Global Cyber Alliance (GCA) is unique as it partners across borders and sectors. Based on the organisation’s mantra “Do Something. Measure It.” GCA’s first effort is to tackle phishing, which is often the source of a breach. GCA is partnering with several organisations to implement two solutions:  to drive the deployment of DMARC and use of secure DNS services, and then to measure the effect — so that we all may accelerate eradication of phishing as a systemic cyber risk.

While addressing, and responding to, the needs of different sized organisations, Cyber Rescue Alliance and GCA are working together, thus ensuring that perhaps one of the biggest business problems of our time – cyber-attacks – are given the attention and solutions it needs. Only through this cooperation can we ensure that companies are implementing the best security practices available in order that cyber insurance policies will indeed insure them against these risks.

The author, Sara Goldberger, is the Head of Communications Global Operations and IT at Zurich Insurance Group and Board Member of GCA partner, Cyber Rescue Alliance. You can follow her on Twitter @saragoldberger.

Editor’s Note: The views expressed by the author are not necessarily those of the Global Cyber Alliance. 

Initially published on – http://globalcyberalliance.blogspot.ch/2016/05/cyber-insurance-new-black.html

So why are weekly commutes so scary, again?

When job hunting you come across the oddest reasons for being turned down, one of the oddest is geographic proximity. If I look for a job in the London area, a likely scenario, what is the big deal with me doing a weekly commute? On my dime and time, might I add. As long as I’m in the office 8.30 Monday morning isn’t that all that counts?

Is is this purely a UK issue? It being an island and all?

I frankly don’t understand, which is why this BBC article is so strange for me. While we’re not all property tycoons living in South of France I still don’t see the big thing about weekly commutes.

On the contrary, I see it as a possibility to personal growth and professional development.

http://www.bbc.com/capital/story/20141118-the-worlds-longest-commutes

Gender Equality in the Board Room

To all of you crying out for women in your board room I have the following question and comment:

  • What is you think a woman can do but a man can’t? (And vice versa…)
  • Instead of crying, open your eyes and look around. We’re here and we’re competent.

Is Microsoft the Global Police Force?

Right or wrong Microsoft is pushing their cloud solutions and I’m sure they are good, or at least no worse than other cloud solutions on the market. What I wonder about though is the strategy behind the commercials, it’s all very nice and worthy to be the cloud solution behind big public events. However, what I don’t understand is why Microsoft are so proud over their Digital Crimes Unit, or proud might not be the right word, but personally I would think twice before publicly and globally market the fact that a privately own company has taken on a global police role. While I can see the need to keep up to speed and even anticipate threats, it’s always good to be able to stop attacks on a cloud solutions. But posing as an alternative, private, police? Has the support for and belief in the police force sunk so low that companies retreat to their own cyber crime solving units? I’m not speaking about research and monitoring, I’m speaking about Crime Units that helps find criminals – all according to Microsoft’s own words. Public Private Partnerships, PPP, is a fairly usual way for the public sector to work with the private sector and it can be a very good for all involved. But I personally believe strongly in the so-called state monopoly on violence. I am certain Microsoft’s Crime Unit finds cyber criminals, I mean it’s their job, but what happens then? Are these criminals reported to the national police force in the country the criminals are found? Microsoft deals with them themselves? And what in the eyes of Microsoft constitute a crime? It’s not a subject for a commercial, true, but I’m not so certain that I find this approach of Microsoft’s reassuring.

Google’s Tribulations – Déjà-vu all over again…

By now it hasn’t escaped many that Google’s UK boss Matt Brittin didn’t know his own pay when asked in the cross party hearing about Google’s UK tax polices. While it must be a nice problem to have, that’s not my gripe. Nor am I discussing the tax deal whether it was fair or not. But I wonder about why Google seemingly doesn’t seem to see the PR snafu in this story. If I headed up a company and a senior company representative floundered like this at a question and was called “evil” on camera I’d definitely consider that as something of a [minor] PR disaster.

The whole thing reminds me painfully about the SOPA hearings, the same thing there – the IT industry at large sent one lawyer that like the Lone Rider faced a committee of hostile Senators and even more hostile pro-SOPA representatives. And if companies like Google hadn’t shut the Internet down for a day, SOPA would have been introduced there and then.

I so surprised every time I see this happening. One of the biggest companies in the world and they behave worse than a start-up managed by a 20-year old from Mother’s walk-in closet. It’s like Google don’t care about their reputation. Or does Google think that their reputation is so good that they are impossible to harm? Or that because they of their size and market position have nothing to worry about? I find their arrogance amazing. And what more I find their attitude to me as a customer demeaning. Look at the situation – Prime time TV and one of the main star actors doesn’t know his lines. One can argue that Mr Brittins salary wasn’t the subject of the hearing, but he should have been prepared. I feel a little bit insulted on behalf of my métier, weren’t we (and I speak about PR and Communications practitioners) involved in the preparations? Or did Google didn’t feel it was necessary?Where we involved, but not listened to? Did Goole think that this was purely a fiscal question? And that once the deal with the UK government was closed, that was it? No repercussions? No questions asked? And what more, why seemingly no preparations, foresight or strategy from Google’s side?

As said, Google’s tribulations and floundering – déjà-vu all over again…

The Disenfranchisement That Isn’t

They are disenfranchised

we’ve heard it more and more in various political analysis always in relation to the so-called grievance parties and their voters, think UKIP, Front National, Sweden Democrats, Vlaams Belang, and even if they are not parties – Trump and to a certain extend Sanders (although for his voters it’s more “quaint but unrealistic”). It’s an argument which has been repeated with higher and higher voices and more and more intensely. You know, like we all do when we are trying to convince ourselves that something we doubt are really the gospel.

I started with looking up what disenfranchised means, and Merriam Webster defines it as

to deprive of a franchise, of a legal right, or of some privilege or immunity; especially :  to deprive of the right to vote

in other words, in the original meaning it is a conscious act of someone that puts another person in the position of disenfranchisement. But in the criticism I have read is has come to mean a group of people that seemingly have removed themselves from [mainstream] society.

However, my question is – have they? In the latest Edelman Trust Barometer their results show an increasing trust divide towards businesses and governments. Neither, it is felt by the large majority, deliver. Personally, when it comes to politics I agree. More and more I have the sense that [national] politics is kindergarten for overpaid party players that has been elected, not so much based on competence, but because they turned up and that doesn’t dare to take real responsibility. The difference is that since I belong to the informed public, as defined by Edelman, aged 24 – 64; college educated; in top 25% income per age group in each country; report significant media consumption and engagement in business news; my criticism is more likely to be seen as well-informed and to the point while someone not from this group saying the same will be considered as disenfranchised.

Again, I ask, are the voters that vote on these “grievance parties” disenfranchised? Maybe they have looked at their society and see a reality where their worries are not listened to, where they have increasing difficulties in finding jobs that makes ends meet, where ghettos are on the rise, where jobs are moved elsewhere and where politicians, whom frankly often should know better, seems to be locked in endless wars of power instead of doing what they where elected to do – deliver a society of [relative] inclusion. Based on this maybe, just think the thought, these so-called disenfranchised voters have made their analysis and decided to protest almost the only way we can protest in a democratic society – by casting our ballots.

But what happens when they turn up, and don’t forget, grievance parties often get their voters to turn up and vote in a much higher extent than traditional parties, and decide to exercise what at the same time is their citizen right and obligation? They are reproached for voting on the wrong party. If that was me treated like that, I’d be raving mad in white linen. And not only that, I’d be even more convinced that I am right.

So, my advice, to the mainstream parties, should they care and bother – if you want to bridge the widening gulf of distrust meet the grieved electorate and show, with measurable actions and without retreating into populism I mean e.g. globalism is here to stay; that you take their world view seriously and continuously and not just when it’s that time in the election cycle.

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