By now it hasn’t escaped many that Google’s UK boss Matt Brittin didn’t know his own pay when asked in the cross party hearing about Google’s UK tax polices. While it must be a nice problem to have, that’s not my gripe. Nor am I discussing the tax deal whether it was fair or not. But I wonder about why Google seemingly doesn’t seem to see the PR snafu in this story. If I headed up a company and a senior company representative floundered like this at a question and was called “evil” on camera I’d definitely consider that as something of a [minor] PR disaster.
The whole thing reminds me painfully about the SOPA hearings, the same thing there – the IT industry at large sent one lawyer that like the Lone Rider faced a committee of hostile Senators and even more hostile pro-SOPA representatives. And if companies like Google hadn’t shut the Internet down for a day, SOPA would have been introduced there and then.
I so surprised every time I see this happening. One of the biggest companies in the world and they behave worse than a start-up managed by a 20-year old from Mother’s walk-in closet. It’s like Google don’t care about their reputation. Or does Google think that their reputation is so good that they are impossible to harm? Or that because they of their size and market position have nothing to worry about? I find their arrogance amazing. And what more I find their attitude to me as a customer demeaning. Look at the situation – Prime time TV and one of the main star actors doesn’t know his lines. One can argue that Mr Brittins salary wasn’t the subject of the hearing, but he should have been prepared. I feel a little bit insulted on behalf of my métier, weren’t we (and I speak about PR and Communications practitioners) involved in the preparations? Or did Google didn’t feel it was necessary?Where we involved, but not listened to? Did Goole think that this was purely a fiscal question? And that once the deal with the UK government was closed, that was it? No repercussions? No questions asked? And what more, why seemingly no preparations, foresight or strategy from Google’s side?
As said, Google’s tribulations and floundering – déjà-vu all over again…