Yes, folks Social Public Relations is my own invention because by now I think the two should merge. And in fact I don’t even have a list of my own 10 top tips, well I do but I have copied it from the great blog Useful Social Media, read them and then tell me – how does these differ from “traditional” PR tips?
No, in no way do I want to belittle or waft away Social Media by claiming plus ça change, plus c’est la même chose. On the contrary, I think Social Media is for us communicators what Dewey decimal system is for librarians. And being born sociable I love the instantness, the response, the contacts, the networking, the chattiness, the learning…
I’ve said it before and I say so again, finally PR and Corporate Communications is where it should be – in a position where we can have a conversation with our stakeholders be they internal or external.
But what we tend to forget in our strife to be adaptable, to ensure that traditional PR still has a value, that we that have passed the horrible 30’s still think we have a market value, to show that subject matter insights still matter; you name it is that Social media are tools. Properly used they can be devilish efficient. But, if we have nothing to say of value; well, much as it pains any chatty person to say so but then old fact remains:
Silence is Golden.