10 tips for better Social Public Relations

Yes, folks Social Public Relations is my own invention because by now I think the two should merge. And in fact I don’t even have a list of my own 10 top tips, well I do but I have copied it from the great blog Useful Social Media, read them and then tell me – how does these differ from “traditional” PR tips?

1. Listening
2. Nurturing
3. Sharing
4. Leadership
5. Engaging
6. Responsiveness
7. Patience
8. Writing
9. Newsworthy
10. Unpretentious

No, in no way do I want to belittle or waft away Social Media by claiming plus ça change, plus c’est la même chose. On the contrary, I think Social Media is for us communicators what Dewey decimal system is for librarians. And being born sociable I love the instantness, the response, the contacts, the networking, the chattiness, the learning…

I’ve said it before and I say so again, finally PR and Corporate Communications is where it should be – in a position where we can have a conversation with our stakeholders be they internal or external.

But what we tend to forget in our strife to be adaptable, to ensure that traditional PR still has a value, that we that have passed the horrible 30’s still think we have a market value, to show that subject matter insights still matter; you name it is that Social media are tools. Properly used they can be devilish efficient. But, if we have nothing to say of value; well, much as it pains any chatty person to say so but then old fact remains:

Silence is Golden.

 

 

 

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