You do not meet the minimum qualifications for this position – LONG

Dear Sara,
Thank you very much for your recent application to the EMEA Corporate Communications Director position at XXX Corporation. We have reviewed your application and we are sorry to inform you that you do not meet the minimum qualifications for this position. We invite you to continue to look for opportunities that meet your interests.

We wish you all the best in your career search.

XXX Corporation

This is an automated, slightly badly written answer I just received to an application. It is the “minimum qualifications“ that ire me. Because on paper I have everything it takes for this job. Of course, it is on paper and with an outsider’s view so there are naturally corporate considerations into which I have no insight.

But if you take the time to read the ad and compare to my first entries in my CV – can anyone please explain? You have to admit it’s a wonderful challenge…

XXX’s Corporate Communications Director will be responsible for communications efforts in Europe, Middle East and Asia (EMEA), working in tandem with corporate communications colleagues in California and XXX’s marketing group, business units, human resources, public policy and investor relations teams around the globe, as well as XXX’s New Energies Group.

This role requires an organized, hands-on team player who instinctively works in a collaborative manner, has the judgement to prioritize busy days and competing demands and can speak up with sound communications counsel. Flexibility based on workload and demands is important. Position is based in TBD, reporting to the Vice President of Global Corporate Communications.

Job Description

The Corporate Communications Director focusing on work in EMEA countries will be responsible for:

  • Development, coordination and execution of strategic, comprehensive communications plans; corporate, product, service and system announcements; events, and speaking engagements including the development of talking points and decks;
  • Alignment of communications, public policy and marketing efforts with business priorities;
  • Prioritization and focus for communications efforts;
  • Development of key messages that resonate with targeted audiences;
  • Media relations, proactive and reactive; and
  • Media pitching for key trade shows and booth staffing
  • Experience with media events and trade show execution, reserving stand space, placing show services, on-site logistical support, event planning, contract negotiations with hotels, catering and audio-visual companies
  • Experience with creating booth graphics, promotional pieces, and booth stand layouts Critical competencies include:
  • Exceptional written and verbal communications skills;
  • Ability to address inbound opportunities and threats;
  • Flexibility to learn and grow with a growing company and evolving sector;
  • Curiosity and competency to package technical and business information for general audiences; and
  • Intuition on messaging adjustments, channel selection and resource deployment based on external news/events.
  • Minimum Requirements: Minimum 10 years in Communications-related field

Preferred Requirements:

  • BS in communications or journalism or equivalent work experience
  • Minimum 10 years in Communications-related field
  • Multi-lingual with strong written and verbal English skills in addition to French and other languages
  • Hands-on experience as a media trainer and with crisis communications
  • Experience in a fast-paced, competitive environment
  • Experience in a global publicly listed company, preferably in both the headquarters and regional offices
  • Outstanding strategic, communications, interpersonal and team-oriented skills
  • Motivated self-starter
  • Travel
  • Occasional early morning, late evening and weekend work.
  • The ideal candidate would have global experience at a public company with technology and/or energy expertise as well as in a heavily regulated, policy-driven environment.


And so my CV:

International corporate communications and public affairs professional with 12+ years experience in private sector, government, and non-profits concentrating on: corporate affairs (government relations, PR, CSR, communications strategy), partnership development, and strategic marketing. Deep sector knowledge within IT, high-tech and engineering. Coached senior executives in media and press relations. Experience in press and media relations, leadership and executive communications strategy development, speech writing, public affairs, stakeholder relations, multi-national communications, on-line communications. Agency review, procurement and management. Internal communications and staff engagement. Stakeholder outreach and management. Strong generalist with long experience from a broad spectrum of Corporate Communications, Public Affairs, Investor Relations and Public Relations.

Proven track record of building strong and trusting relationships with internal and external stakeholders that generate innovative and effective solutions to complex issues. Moderator and academic presenter with a substantial number of followers on Social Media.

Vertical team management with up to 20 reports.

European Parliament,

Outreach Manager and Senior Political Advisor – e-commerce , cloud computing, telecommunication, cyber security
2012 – Present, Brussels, Belgium
Responsible for policy development within e-commerce, cloud computing, telecommunication and cyber security for the Swedish PirateParty in the European Parliament. Analysis based on technical and policy developments in EU28 and outside
the Union.

Key Achievements

  • Secured speaking engagements for Member of Parliament
  • Secured a recurring column in international press on ”The Digital Citizen”
  • Curate column content to several events in Brussels and Sweden in co-operation with the world largest PR agency Edelman
  • Analyse legislation
  • Develop Party political standpoints
  • Draft legislation
  • Negotiate with other parties and decision makers to achieve consensus on EU policy
  • Interact with policy media commentators and journalists to educate them on party policy vision
  • Research and analyse issues, identify solutions, advice policy actions
  • Monitor legislative developments
  • Monitor technical developments


International Public Relations Manager, April 2008 – August 2011, Paris, France
Responsible for raising Dexia’s image with key audiences across core markets globally; mostly public sector on sub-national level. Developed Forum for Habitat to bring together global public decisions makers. Event was scheduled to every 18 months with a new subject each time. Audience: mayors, researchers, decision makers and internal. Established co-operation with Financial Times. Set in place and managed the first procurement process for global agency services. Secured a budget of €2 million per event. Internal support, starting at CEO level, was gained through extensive internal information and communication efforts. This was a first for Dexia, it had never worked on a truly global basis, never worked with FT, never set in place a global PR and communications plan, rarely worked with academia etc…

The European Prize with the European Council in Strasbourg, promoted developments spear-headed by regional governments. Managed and organised high-level meetings with Council, wrote and developed promotion material, oversaw translations, coordinated press and media contacts, organised the event.

Communications manager for an industry group for public sector banks.

Key Achievements

  • Programme Director, Forum for Urban Strategies. Budget € seven figures

  • Programme Director, Regional European Prize together with the European Council. Budget € five figures

  • Developed the brief for global agency support purchasing

  • Identified and purchased global agency support

  • Managed communication for the industry group for public sector banks

  • Internal communications and engagement

  • Supported VP of International Relations with formulation of global communications policies and processes

  • Identified, selected and managed strategic partners, agencies and external resources; NGOs, influencers, journalists etc…

  • Liaise with communications managers within Dexia to ensure integration of programmes and strategies

  • Speech writer

  • Account and Budget management

Philips International,

Interim Senior Communications Manager Global IT infrastructure

January – March 2008, Eindhoven, Netherlands
Developed a one year internal communication plan for Philips’ biggest global IT change management project ever. Audience: 120,000 employees globally. Programme consisted of 5 world-wide internal change projects. The company went from proprietary to off the shelf software. This required change management and explanations what it would mean for Philips’ staff globally. Devised the communications plan, messaging and slogans. Developed briefs and script for all communications tools. Planned and coordinated agency interventions. Worked with global IT teams to identify hurdles and find solutions. Coached IT managers in communication. Tools for change communicating was video, on- and off-line help, posters and brochures.

Key Achievements

  • Supported Head of Communications to Manage the formulation of communications policies and process that meet the information needs of different global audiences

  • Selected and managed agencies and resources of the communications team and ensured that the most appropriate and efficient of these were available to Philips IT

  • Liaise with communications managers within Philips IT to ensure integration of programmes and strategies

  • Managed the programme and planned every intervention for the year ahead

  • Devised slogans and messaging

  • Developed internal engagement and communications material for all five projects

  • Developed new channels for communicating with global desk-based and remote employees (Audience 120,000 employees across the globe)

  • coordinated content creation and agency contacts



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