Book launch – ”Swarmwise” how to harness the power of grass roots

“Swarmwise” Book Discussion

A book discussion with Rick Falkvinge, author of “Swarmwise” and founder of the Pirate Party movement, and Joe Paluska, Global Chair of Edelman’s Technology Practice.

Tuesday 15 October 2013, 12:30 –14:00

Your most valuable asset isn’t your employees, I told the executive. Your most valuable asset is the thousands of people who want to work for you for free, and you don’t let them.

Grassroots activists have gone from quaint element, cause celebre to a de facto power in our society. People in grassroots movements are knowledgeable, resourceful, and enthusiastic. However, how are these powers leveraged and best put to constructive use?

In his book “SWARMWISE – The Tactical Manual to Changing the World”, Rick Falkvinge, founder of the Pirate Party movement, explains what and how he did to create and build a global volunteer movement. The Swedish Pirate Party became the largest party in the below-30 demographic in the 2009 European Elections, beating the political competition on less than one percent of their campaign budget. It grew from there to a global phenomenon in 70 countries.

This success can be largely attributed to new ways of organizing large numbers of people that Rick Falkvinge created and applied while leading the party. The described cost-effective methods can be applied to business, policymaking, and social movements – to any organized large-scale activity.

Joe Paluska, Edelman’s Global Technology Chair, who has more than 20 years of experience spanning public relations, public policy, journalism and business affairs, will give his views in an informal discussion with Rick Falkvinge.

Today’s technology has empowered consumers/voters and also enabled campaigning on a larger scale. As social media becomes a larger component of European elections, how can online influencers be better motivated?

What lessons can be learnt from the Pirate Party’s success in the European Parliament’s election of 2009 and how can they be utilized in next year’s election?

Come and join the discussion!

Moderation by Simon Wilson, Director, Edelman Brussels.

The book will be for sale at the event for a price of 10 euros.

Event address:

The Centre, Rue du Trône 4, 2nd floor, B-1000 Brussels

To register please click,





2 responses to “Book launch – ”Swarmwise” how to harness the power of grass roots

  1. Very interesting – would have liked to join in for sure – but I’m not in Brussels on this date. However, I would like to have a copy of the book, can you arrange this for me?



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