Why does PR seemingly hate itself?

In one of his latest posts Craig Pearce is discussing why PR very often now is called Stakeholder Relations and discusses in some length different nomenclature of PR. I can only agree, but would like to ask one question he isn’t asking – why does it seem that PR:s are into self-loathing like this? And are we? Is it just a mis-conception?

I personally think I’m lucky to work with PR. I love my job, I enjoy finding out about an audience and how best to craft a message it will relate to. But is it only “the evil media relations and spinning falsehoods ” to use a quote from Craig Pearce? And what more, why doesn’t seem like we want to take the fight and to stand up straight and be proud?

Is it due to lack of professional pride we see new terms like CSR, stakeholder relations etc. creep up? Which under the surface both are little more than public relations in new wrapping?

Or is it like a bigger writer once put it

What’s in a name? That which we call a rose by any other name would smell as sweet?

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