The more I see of the Brussels Public Affairs landscape the more baffled I get. And before I go on – I do not in anyway criticise the people. On the contrary, it was a long time since I worked with so many so talented and intelligent people. It is the system in which we exist I query.
I reiterate my question asked in earlier blog post – why is there seemingly no co-operation between Public Affairs and corporate communications? And why are organisations so afraid of hiring people with that dual experience? It’s either one or the other, a binary approach to say the least. East is east and west is west and never shall the two meet…
It reminds me how corporate communications have developed the past 25 years, in the 80s only former journalists where hired to the PR/corporate communications functions. And while writing is an inherent part of the job, it is by no means certain that just because you can write a catchy news piece you are a good communicator or that you can develop a sustainable communications strategy.
Today we have the same situation with Public Affairs, hire former politicians – and while that might be a good idea, there is nothing to say that just because you have been elected to an office that you can frame an issue that will influence a decision making group. Having a a few “Good Harry’s to call” will only get you so far. And, while I am certain the politicians in question are good persons, remember s/he didn’t get re-elected.
While much of the political game is being played in Brussels (or Washington by all means) many politicians also have a secondary agenda and that is to be re-elected. And where are you re-elected? At home, in your home constituency, and whom in your organisation are working at that level? Yes, exactly – corporate communications.
So remind me – why isn’t Public Affairs and Corporate communications working (more) together?