For some reason this blog post “Six Reasons for PR strategy” have been with me all day. I’ve read and re-read it and there is something about it that bugs me, but I can’t put the finger on what. It’s a good blog post, his posts often are. I mean he is even pushing one of my favourite hobby horses – that PR must support business and not be a stand-alone “nice to have” activities.
Can the reason for my mental itch be that he points to something we actually often miss very often ourselves – the PR strategy itself. Not the tools he’s listing but the actual strategy and thinking behind the use of the different tools. I mean something along the lines: why are we using a press release rather than a tweet? These questions are often easy to answer: who, what, when, how, where, why – it’s really all it takes to make a strategy.
No, just because the building block are relatively simple I’m not saying anyone can develop a PR strategy. On the contrary. I think it’s more the fact that we don’t want to get bogged down with a PR strategy because for us it is “just common sense.”